Merging Corporate Cultures - Role of Intranet
Best Practices by Mark Gallagher
Using Intranet Technology To
Facilitate Corporate Merger Goals
Key Points:
- Lack of information is a primary cause of
employee anxiety during a merger
- Confused employees are unproductive employees
- Intranet provides employees the information they need to function effectively in the new
organization
- Intranet accelerates the transition of
embracing the new organization
Why Intranet Works:
- Gives employees an easier and more personal
look at the new identity, goals and management of the new organization.
- Allows them to see the positives of the
merger…..more locations, more products, more customers, more leadership.
- The Intranet itself is seen as a modern tool
that helps them see change and embrace change.
Early Steps (after merger announcement and prior to
legal Day 1):
The intranet support teams form a merger integration team and exchange
screenshots of home page, phonebook, HR and search.
Approval by Merger Implementation Team to use
intranet as a strategic merger tool.
Identify senior management sponsorship from IT,
HR and Communications.
Quick Hits (with approval
from legal):
- Exchange phonebook data,
open firewalls to each others intranets
- Coordinate all internal news postings to share updates on
merger activities
- Begin work on new intranet home page and design templates
- Plan for and begin work on key Day 1 deliverables
Legal Merger Day 1 Deliverables:
- A common home page for all PCs in the new
company with the new corporate identity and fully integrated internal news
posting including updates on merger goals and
accomplishments.
- The Core Information Utilities with
fully integrated data and branded with new company identity:
- Employee Phonebook
- Yellow Pages Site (products,
locations, support resources)
- Search
- The New Org Chart (user-friendly views
into the new organization)
- Infrastructure that fully connects the
networks.
Updated: June 2005
by Mark Gallagher
mark@gallagher.com
gallagher.com
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